⚡ Can deepfakes make Tom Hanks immortal? 🎭
PLUS: OpenAI CEO talks to Congress | Meow Wolf reveals new location

Clayton Hester
May 17, 2023
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The Precap
POV: GoPro strapped to an eagle’s back
What to do about AI - OpenAI CEO talks to Congress
Tom Hanks muses on career immortality, thanks to deepfake technology
Microsoft says AI system shows signs of human-like intelligence
Art market uncertain
Generational stereotypes — as perceived by generative AI
Meow Wolf reveals new location
New tool lets you monitor infuencer market

Soaring
Ever wanted to fly like an eagle?
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Well, now you get that vicarious experience via a GoPro strapped to an eagle.
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Trends & Changes
What to do about AI - OpenAI CEO talks to Congress
📰 The country’s been watching as OpenAI CEO Sam Altman talks to US lawmakers about the dangers of AI. Congress grilled Altman during a Senate Judiciary Subcommittee hearing about the potential misuse of generative AI, highlighting concerns about the future of creative industries and the ability to discern fact from fiction. Altman expressed his openness to legislation in the field and emphasized the need for collaboration between companies like OpenAI and Congress to establish rules and safeguards. Lawmakers also acknowledged the previous failure to regulate social media and expressed their determination not to repeat the mistake with AI.
Tom Hanks muses on career immortality, thanks to deepfake technology
💻 Tom Hanks believes that AI and deepfake technology could allow actors to continue performing even after their death. With the premiere of "Indiana Jones and the Dial of Destiny" at the Cannes Film Festival, where AI was used to de-age Harrison Ford, Hanks discussed the artistic and legal challenges posed by this technology. He also mentioned ongoing discussions among guilds, agencies, and legal firms regarding the intellectual property rights of actors' faces and voices.
Microsoft says AI system shows signs of human-like intelligence
🤔 Microsoft researchers claim that their latest AI system, GPT-4, shows sparks of artificial general intelligence (A.G.I.) by generating human-like answers and ideas. While some experts are skeptical and view it as a PR pitch, others believe it represents a significant step towards understanding human concepts and skills. The debate continues on whether the tech industry is truly approaching human intelligence or simply letting their imaginations run wild.
Art market uncertain
🎨 The art market faces uncertainty as bidding becomes more conservative. René Magritte's "Empire of Light" sold for $42.3 million, below his record-breaking price, while Gustav Klimt's "Island in the Attersee" fetched $53.2 million. However, the auction lacked speed, signaling declines in speculative bidding and rising interest rates. With cautious bidding and hesitant buyers, the art market is searching for equilibrium in a price-sensitive environment.
Technique & Approach
💡 Cloud migration offers a solution for modernizing and meeting customer expectations. Progressive modernization, a phased approach to moving technology to the cloud, reduces risks, costs, and disruption while unlocking advanced capabilities. By embracing this pathway, writer John Mitchell says financial institutions can future-proof their tech stack and gain a competitive edge in the crowded payments market of 2023.

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Check It Out
According to AI, here’s what each generation stereotypically looks like. How far off are they, in the scheme of things?
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Discoveries Daily
🎉 Meow Wolf, the renowned arts and entertainment company, has revealed the name and details of its fourth location, set to open on July 14 in Grapevine Mills mall near Dallas. Called the Real Unreal, this immersive exhibition will span 29,000 square feet, showcasing over 70 installations by more than 60 artists and expanding on Meow Wolf's existing mythology. The exhibition, centered around a captivating narrative created by author LaShawn Wanak, will feature works by local Texas artists and promises to deepen the Meow Wolf universe while engaging visitors in a thrilling and interactive experience. 🎨🌌
New Tools
📣 Over 975 influencers shared a total of 1,577 social media posts about Mother's Day, generating over $853K in Earned Media Value (EMV) for brands. The data from HypeAuditor highlights the effectiveness of influencer marketing for smaller brands, with nano influencers (1K-10K followers) having the biggest impact. Kmart, Typo, Myer, David Jones, Bunnings, and Priceline were among the top brands that excelled in their Mother's Day social media campaigns. 💰
