You’ve been there before.
You’re walking across the carpet and, by the time you touch the door knob, you feel a ZAP!
The static electricity built up in you has just been released.
That’s where the Spark happens between you and the door knob.
We build up static in the process of letting our curiosity run wild.
Then, all that static comes out as a new Spark.
The Spark is about that sweet spot where curiosity and creativity meet.
It’s where your brain starts to electrify and you know a big idea is on its way.
We live in a world of ideas.
From the newsmakers to the titans of history, there are countless role models for inspiration.
The Spark takes a look at the science and stories of creativity so our readers can see the world as a more creative place.
Whether we’re analyzing the implications of the AI revolution, or we’re diving deep into the history of how bicycles evolved, or we’re sharing theories about lateral thinking, the Spark aims to drive the conversation about intentional creativity forward.
Our pledge is make you see things with fresh eyes.